Rap’s New Direction

In recent years rap has slowly been deconstructing many of it’s established norms.


Rappers can now be insecure, they can be sad, the can be scared.


They can rap about depression, they can rap about love, they can rap about feeling inadequate. They can be nice, they can be nice, they can (once again) be funny. They can be, of all things, a very large ginger bearded white Armenian-American food enthusiast.


They can be Action Bronson.